Dow aimed to create a memorable day that aligned with their commitment to sustainability, community engagement, and employee appreciation during the Dow Championship. The objective was to inspire and involve employees and community members in their vision for enviromental stewardship and corporate social responsibilty (CSR).
Outlyr organized a full day of activities - coined Dow Day - that focused on sustainability and community values and integrating Dow's CSR messaging throughout the event. We included interactive exhibits, sustainability-themed challenges, and exclusive engagement opportunities such as complimentary tickets for Dow employees - emphasizing Dow's leadership in community responsibilty and enviromental awareness.
Over 3,000 Dow employees participated in Dow Day, with significant engagement in sustainability activities. The event strengthened Dow's CSR image among employees and within the community, creating a measurable, positive impact in employee satisfaction and reinforcing Dow's commitment to community support and sustainability.
