Mutual of Omaha needed a tailored golf sponosorship strategy that aligned with their brand values, provided unique client engagement opportunities, and maximized ROI through high-touch golf experiences with PGA TOUR and LPGA Tour pros.
Outlyr developed a comprehensive golf sponsorship strategy, including ambassador selection, exclusive VIP events, and high-profile hospitality experiences. Outlyr managed 25+ custom events across the year, featuring golf pros and unique experiences at premier tournaments like The Masters.
Mutual of Omaha saw improved client engagement and brand alignment, with executives reporting high satisfaction and increased brand exposure through golf ambassador interactions and exclusive events.
