Outlyr was tasked with elevating the Meijer LPGA Classic experience through a premium hospitality offering, aiming to create an upscale setting for spectators, VIPs, sponsors, and key stakeholders to network and enjoy the tournament.
Outlyr introduced J. Brewer’s, a luxury hospitality experience at the Meijer LPGA Classic, featuring gourmet food, an open bar, and premium seating with prime course views. Curated experiences included meet-and-greets with players and personalized amenities to enhance the VIP experience.
J. Brewer’s became a standout feature, drawing high attendance from VIPs and positive feedback on the hospitality experience. This activation strengthened sponsor relationships, positioning J. Brewer’s as a premier platform for client engagement and elevating the Meijer LPGA Classic’s prestige.
2024 was a record-breaking year bringing over 10,000 attendees to the Meijer LPGA Classic. Two-thousand five hundred attendees visited the J.Brewer's activation each day which is 25% attendance increase from 2023.
As part of the 2024 LPGA Tour Gold Driver Awards, the Meijer LPGA Classic for Simply Give was awarded with the 'Best Sponsor Activation' for the 40,000 sq. ft. hospitality venue.
This culinary experience provides a once-in-a-lifetime marketing experience for community businesses. Over 60 local restaurants, breweries, and sponsors had the opportunity to showcase their brand at J.Brewer's.
