OUR STORY

Outlyr was built on the strength of our people and expertise in the sports and entertainment industry, along with a mentality that "no job is too small". With this as our foundation, our mission is to provide unforgettable, world-class experiences with a personal touch. We've stayed true to this mission while expanding our portfolio to provide services in event management, consulting, sales and property representation. 

EXPERTISE

Outlyr’s expertise spans across event management, sponsorship consulting, world-class hospitality, activation services, and sales and property representation. Going beyond the fairway, we coordinate a range of lifestyle events and community programming demonstrating our versatility and commitment to delivering high-quality activations that enhance brand affinity. Our agency manages a variety of professional golf tournaments, including the LPGA Tour, PGA TOUR Champions, LIV Golf and Korn Ferry Tour.

RELATIONSHIPS & CONNECTIVITY

By focusing on the power of relationships and connectivity through sports and culture, we craft unparalleled experiences that resonate with audiences and deliver tangible results for clients. With a team of over 50 employees in offices across the country, we are committed to continuing our trajectory of growth and innovation in the event management and sponsorship consulting industry. 

Our Team Values

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Connection

Relationships are the foundation of Outlyr, but also the foundation of sports, culture, and experiences that stand out.

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Passion

Cultivate a working environment where people are passionate about what they do, why they do it, and who they do it with. 

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Quality

Provide our clients with unparalleled service and exceed all expectations. We see sports and culture as a blank canvas that allows us to tell a story and create experiences that stand out.

 

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Growth

We are not afraid to ask hard questions, challenge the status quo, or examine how we can make things better than how we found them.

 

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Positivity

We seize every opportunity to make a positive impact on those around us. As a team, we value what each one of us brings to the table and celebrate wins of all sizes.

 

Outlyr Logo

Behind the Logo

Our three circle logo is inspired by the scorecard marking for achieving an albatross, one of the biggest outlier achievements in golf.

Outliers Are Rare,

Not Random

With so much noise in today’s sports and entertainment landscape, brands must find a way to separate themselves, differentiate, become an outlier. Outliers are rare, but not random. Once you understand the environment and opportunities that got them there, it’s easy to see why they stand above the rest.

Our Approach Is
About Being Different

No matter what we are creating, whether it is a large-scale event or an intimate brand experience, our approach is about being different. We strive to build strong relationships, create innovative experiences and ultimately, exceed all expectations. We not only want to lead the way in our industry, but we want to inspire others to stand out above the rest as well.

We Produce Outliers

Creating the environment that produces outliers for our partners is what makes us Outlyr. We have the right combination of talent, collaboration, professionalism, integrity and inclusivity with a desire to learn and grow that creates the perfect conditions for unparalleled success.

Client Testimonials

“We have really been able to use LPGA week to rally the entire community and celebrate why Northwest Arkansas is a great place to live and work.”

Dan BarTlett
EVP Corporate Affairs | Walmart

“The Outlyr team have been trusted partners of the LPGA Tour for more than 18 years. Outlyr events are widely known as some of the best on the LPGA Tour due to the world-class experiences they create for our players, our staff and our fans.”

Ricki Lasky
COO Tournament Business | LPGA Tour