Servpro sought to solidify its position as the Official Cleanup and Restoration partner of the PGA Tour. Their goal was to broaden brand awareness and connect with new audiences through impactful sponsorships and ambassador programs.
Outlyr developed a targeted strategy for Servpro, selecting PGA Tour and LPGA Tour ambassadors that aligned with their brand values and organizing exclusive hospitality events. Outlyr orchestrated over 25 annual events, providing VIP experiences that allowed Servpro to engage with high-value clients.
Through Outlyr's efforts, Servpro enhanced its brand visiblity within the professional golf community and strengthened relationships with targeted audiences. The strategic activations elevated Servpro's brand perception, fostering new connections with potential clients across each events.
In January of 2025, The PGA TOUR and SERVPRO announced a multi-year extension of their marketing partnership that designates SERVPRO as the Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions.
Read more about the official marketing partnership here.
